Downtown Redding Street Music

Introduction and Purpose:

Viva Downtown invites performers to participate in Redding Identity Project’s Downtown Live Street Music. This is a paid opportunity to promote, sell merchandise, and increase public exposure for performing groups. Positive activity, sound and culture are three benefits to inviting live performers to share their talents on the city sidewalks or at local venues. There will be designated outdoor areas provided in Downtown Redding for performances.

Performance Dates: Thursday evenings; June - September

Set Time: 6-8 pm

Set-up Time: 5:30 pm

Locations: Downtown Redding, specific location TBA


  • Acoustic acts: Solo/Duo or Small Local Groups to perform on city sidewalks.

Non-Acoustic acts: 3+ members, Large Bands or Performing Groups to be showcased in

larger venues.


Provided by Viva Downtown:

  • Acoustic Acts will be compensated $250 for a two-hour performance.

  • Non-Acoustic Act’s compensation will be negotiated with Viva Downtown.

  • A Canopy Tent, branded banner, 6-foot foldable table, chairs and a designated area will be

    provided for the performers.

  • No Electricity Provided: Acoustic Acts must be unplugged.


To be considered artists must agree to the following:

  • Will be ready to perform 30 minutes prior to start time.

  • Provide own instruments and equipment if needed.

  • Promote Performance on Social Media and invite fan base: Proper recognition to Viva

    Downtown and the Redding Identity Project.

  • Provide own Tip Jar. Acts will keep 100% of earned tips.

  • Merchandise Sales are encouraged, any sales need to be run independent from Viva