Viva Downtown Redding
Main Street Committees and Volunteer Opportunities
Economic Vitality
NEW DEVELOPMENT is taking advantage of
the economic and social vitality of Downtown Redding. We encourage people and groups to locate and grow their business. We are seeing new residents in Downtown which has excellent, established infrastructure and public service capacity.
In 2017 we completed a new transportation plan;
In 2018 we updated the Downtown Specific Plan.
In 2019 We made a new Downtown Parking Plan.
Things are happening Downtown!
For Downtown Businesses go to:
Viva Board Representatives:
Kenny Breedlove, Michele Goedert,
Larry Morgon, John Truitt
Call Viva Downtown: (530) 243-7773
or Email
for more information.
Completed 2015
1400 Pine Street,
Infill Project - Completed 2013
Infill Project - Completed 2012
Downtown Gateway
Infill Project - Completed 2010