The small group that put on the first MarketFest in the summer of 1996 has grown into a network of volunteers, groups and businesses committed to revitalizing Redding's Downtown. We are drawn together by a shared vision of a vibrant and vital Downtown Redding and follow 8 Guiding Principles. Our strong advocacy and planning participation has made for many improvements.
Viva Downtown is an Main Street America organization designated by the National Trust for Historic Preservation and is a non-profit 501(c)3 organization. Over the years, we have improved the social, economic and cultural aspects of Downtown Redding and served the greater Shasta County community.
Downtown businesses, investors and local organizations are making our Downtown bright. Businesses, Groups and Individuals have contributed to our events, design projects, community workshops, and many other programs. Community Collaborations have created a great and active atmosphere as you can see by the Downtown Redding Cultural District Calendar. Viva Downtown's Main Street Committees, fueled by our terrific volunteers, have made everything happen.
To contribute, click the "Donate" Button below.