A National Main Street Organization
We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. We bring life to the heart of Redding through innovative projects, programs and partnerships. We hope for your involvement.

Join one of our  Volunteer Groups
Downtown Redding projects a vibrant, friendly and healthy community, centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.
Take a Look - - and Donate to Viva's
Join & Support Program

If you live outside of Northern California
Check out these great sites:

Downtown Redding Businesses Shop, Eat, and Enjoy Downtown!
Redding News
TV News & Weather:
Community News:
A News Cafe
The World-Famous Sundial Bridge faces Downtown starting atTURTLE BAY EXPLORATION PARK
See what's happing Downtown and around Redding in the
Record Searchlight Entertainment Section
A Local Treasure:
Registered as an
Historic Place.
Old City Hall - 
Home of
Shasta County
Arts Council.
1725 Market Street 
Redding, CA 96001
Phone: (530) 243-7773

Learn More About the Main Street Model:
Guests of Viva Downtown stay at the beautiful Bridgehouse Bed & Breakfast.
See what people
are talking about
Enjoy Magazine
Available at 
Downtown locations.
2018 Downtown
Discount Cards
Now Available
19 Great Locations 
and Deals
We Love Our Volunteers!
Volunteer at a 2018 Viva Downtown Event.
Contact China Rose Morrison, Volunteer Coordinator
by calling (530) 953-9382
or by email at viva_volunteers@yahoo.com