A National Main Street Organization
We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. We bring life to the heart of Redding through innovative projects, programs and partnerships. Viva encourages your involvement.

Join one of our Volunteer Groups
Downtown Redding projects a vibrant, friendly and healthy community, centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.

Take a Look - - and Donate to Viva's
Join & Support Program
Downtown Redding Businesses Shop, Eat, and Enjoy Downtown!
Redding News
Newspaper:
redding.com
TV News & Weather:
KRCR
Community News:
A News Cafe
The World-Famous Sundial Bridge faces Downtown starting at :  TURTLE BAY EXPLORATION PARK 
See what's happing Downtown and around Redding in the
Record Searchlight Entertainment Section

A Local Treasure:
Registered as an
Historic Place.
Old City Hall - 
Home of
Shasta County
Arts Council.
V!VA DOWNTOWN
REDDING
1725 Market Street 
Redding, CA 96001
Phone: (530) 243-7773

If you live outside of Northern California
Check out these great sites:

VISIT REDDING    CITY OF REDDING

NORTHERN CALIFORNIA
TOURISM

Learn More About the Main Street Model Here:
Instagram
Guests of Viva Downtown stay at the beautiful Bridgehouse Bed & Breakfast.

See what people are talking about 
in the latest
issue of
Enjoy Magazine.

Available at Downtown locations.
We Love Our Volunteers!
Volunteer at a 2016 Viva Downtown Event.

Contact China Rose Morrison, Volunteer Coordinator
 by calling (530) 953-9382
 or by email at viva_volunteers@yahoo.com
What A Great Holiday Gift!
Viva's 2017 Downtown Discount Card
has great deals that last all year long.
Supply is limited - - - - 
Get your cards here: Discount Card
Holiday Festival - Downtown Tree Lighting
In the Atrium - Friday, December 2