If you live outside of Northern California:
A National Main Street Organization
We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. We bring life to the heart of Redding through innovative projects, programs and partnerships. We hope for your involvement.
Downtown Redding projects a vibrant, friendly and healthy community, centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.
Take a Look - - and Donate to Viva's
See what's happening around Redding in the Record Searchlight
1725 Market Street
Redding, CA 96001
Phone: (530) 243-7773
Learn More About the Main Street Model:
Guests of Viva Downtown stay at the beautiful Bridgehouse Bed & Breakfast.
We Love Our Volunteers!
Volunteer at a 2018 Viva Downtown Event.
Contact China Rose Morrison, Volunteer Coordinator
by calling (530) 953-9382
This month at the
is home to
Redding Colt 45s
California Arts Council selected
as an official California Cultural District