See what people are talking about in the latest issue of Enjoy Magazine.                          

Available at Downtown locations


A National Main Street Organization

We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. We bring life to the heart of Redding through innovative projects, programs and partnerships. Viva encourages your involvement.

 Join one of our Volunteer Groups
Downtown Redding projects a vibrant, friendly and healthy community, centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.
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Take a Look - - and Donate to Viva's
Join & Support Program
Downtown Redding Businesses Shop, Eat, and Enjoy Downtown!
Redding News
Newspaper:
redding.com
TV News & Weather:
KRCR
Community News:
A News Cafe
The World-Famous Sundial Bridge faces Downtown starting at :  TURTLE BAY EXPLORATION PARK 
Guests & Entertainers
of Viva Downtown 
events stay at the 
HILTON GARDEN INN, REDDING
See what's happing Downtown
and around Redding in the
Record Searchlight DATE Magazine

A Local Treasure:
Registered as an
Historic Place.
Old City Hall - 
Home of
Shasta County
Arts Council.
V!VA DOWNTOWN
REDDING
1725 Market Street 
Redding, CA 96001
Phone: (530) 243-7773
DOWNTOWN REDDING
CALENDAR OF EVENTS
brought to you by:
Cascade Theatre April 12 - Brought to you by Catalyst
If you have reached this site from somewhere out of Northern California: Check out these great sites:
 VISIT REDDING         CITY OF REDDING         NORTHERN CALIFORNIA TOURISM   
Find A Downtown Business that can help you with what 
you need.

Learn More About the Main Street Model Here: