See what people are talking about
in the latest issue of Enjoy Magazine.
Available at Downtown locations.
A National Main Street Organization
We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. We bring life to the heart of Redding through innovative projects, programs and partnerships. Viva encourages your involvement.
Downtown Redding projects a vibrant, friendly and healthy community, centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.
Take a Look - - and Donate to Viva's
TV News & Weather:
See what's happing Downtown
and around Redding in the
Record Searchlight DATE Magazine
A Local Treasure:
Registered as an
Old City Hall -
1725 Market Street
Redding, CA 96001
Phone: (530) 243-7773
If you have reached this site from
somewhere out of Northern California
Check out these great sites:
A community is the sum
of the hearts of its people.
Learn More About the Main Street Model Here:
Find A Downtown Business that can help you with what
We Love Our Volunteers!
Volunteer at a Viva Downtown Event. Have Fun and Meet New People. Contact China Rose Morrison, Volunteer Coordinator
by calling (530) 953-9382
Guests of Viva Downtown stay at the beautiful Bridgehouse Bed & Breakfast.
Live or Work in Downtown Redding?
Join Downtown's Nextdoor Neighborhood here.
Find Out What's Playing
at the Cascade!
New Planning in Store For Downtown Redding
Learn More About Making Changes
Join us at the historic Cascade Theatre on Thursday, October 9, from 5:30 to 7 p.m. to see an exciting video describing the evolution of Downtown Redding’s transportation system over time and possible improvements for the future. Sponsored by the Shasta Regional Transportation Agency and produced by KIXE with assistance from Vestra Resources and Trilogy Architecture, the video will help capture the public’s imagination about possibilities for improving Downtown’s transportation system and serve as an invitation to take part in developing the City’s new Downtown Redding Transportation Plan. Viva Downtown Redding is hosting the event and there will be a short “meet and greet” period prior to the screening of the video, followed by a description of the Downtown Redding Transportation Planning effort and introduction of key City and consultant staff.