Downtown Businesses  Shop, Eat, and Enjoy Downtown
See what's happening around Redding in the Record Searchlight
Entertainment Section
V!VA DOWNTOWN
1725 Market Street 
Redding, CA 96001
Phone: (530) 243-7773

Learn More About our Main Street Model:
Guests of Viva Downtown stay at the beautiful Bridgehouse Bed & Breakfast.
REDDING
We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. 

WE FOLLOW EIGHT GUIDING PRINCIPLES

Join one of our  Volunteer Groups

Downtown Redding projects a vibrant, friendly and healthy community centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.
Take a Look - - and Donate to Viva's
Join & Support Program
Great Shows
This month at the
CASCADE
THEATRE
Downtown Redding is home to

Enjoy Magazine
and
Redding Colt 45s
REDDING
AREA NEWS

Newspaper:  Record Searchlight
TV News & Weather:  KRCR
Community News:   A News Cafe
Many Great Things to
See and Do in the
Redding Cultural District
We Love Our Volunteers!
Volunteer at a 2019 Viva Downtown Event.
Contact China Rose Morrison, Volunteer Coordinator
by calling (530) 953-9382
or by email at viva_volunteers@yahoo.com
Downtown 
Parking
Information
Christmas Tree Lighting
& WinterFest
Friday, December 6