If you live outside of Northern California:


A National Main Street Organization
We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. We bring life to the heart of Redding through innovative projects, programs and partnerships. We hope for your involvement.

WE FOLLOW EIGHT GUIDING PRINCIPLES

Join one of our  Volunteer Groups
Downtown Redding projects a vibrant, friendly and healthy community, centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.
Take a Look - - and Donate to Viva's
Join & Support Program
Downtown Redding Businesses  Shop, Eat, and Enjoy Downtown
See what's happening around Redding in the Record Searchlight
Entertainment Section
V!VA DOWNTOWN
1725 Market Street 
Redding, CA 96001
Phone: (530) 243-7773

Learn More About the Main Street Model:
Guests of Viva Downtown stay at the beautiful Bridgehouse Bed & Breakfast.
We Love Our Volunteers!
Volunteer at a 2018 Viva Downtown Event.
Contact China Rose Morrison, Volunteer Coordinator
by calling (530) 953-9382
or by email at viva_volunteers@yahoo.com
REDDING
Great Shows
This month at the
CASCADE
THEATRE
Downtown Redding
is home to
Enjoy Magazine
and
Redding Colt 45s
California Arts Council selected
Downtown Redding
as an official California Cultural District
REDDING
AREA NEWS
Newspaper:  Record Searchlight
TV News & Weather:  KRCR
Community News:   A News Cafe