See what people are talking about 
in the latest issue of Enjoy Magazine.
Available at Downtown locations.
A National Main Street Organization

We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. We bring life to the heart of Redding through innovative projects, programs and partnerships. Viva encourages your involvement.

Join one of our Volunteer Groups
Downtown Redding projects a vibrant, friendly and healthy community, centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.
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Take a Look - - and Donate to Viva's
Join & Support Program
Downtown Redding Businesses Shop, Eat, and Enjoy Downtown!
Redding News
Newspaper:
redding.com
TV News & Weather:
KRCR
Community News:
A News Cafe
The World-Famous Sundial Bridge faces Downtown starting at :  TURTLE BAY EXPLORATION PARK 
See what's happing Downtown
and around Redding in the
Record Searchlight DATE Magazine

A Local Treasure:
Registered as an
Historic Place.
Old City Hall - 
Home of
Shasta County
Arts Council.
V!VA DOWNTOWN
REDDING
1725 Market Street 
Redding, CA 96001
Phone: (530) 243-7773
If you have reached this site from
somewhere out of Northern California
Check out these great sites:

 VISIT REDDING                                        CITY OF REDDING

NORTHERN CALIFORNIA TOURISM

Inside Out Redding

A community is the sum
of the hearts of its people.


Learn More About the Main Street Model Here:
Instagram
Find A Downtown Business that can help you with what 
you need.
We Love Our Volunteers!
Volunteer at a Viva Downtown Event. Have Fun and Meet New People. Contact China Rose Morrison, Volunteer Coordinator
 by calling (530) 953-9382
 or by email at viva_volunteers@yahoo.com
Guests of Viva Downtown stay at the beautiful Bridgehouse Bed & Breakfast.
Live or Work in Downtown Redding? 
Join Downtown's Nextdoor Neighborhood here.
Find Out What's Playing 
at the Cascade!
New Planning in Store For Downtown Redding
Learn More About Making Changes

Join us at the historic Cascade Theatre on Thursday, October 9, from 5:30 to 7 p.m. to see an exciting video describing the evolution of Downtown Redding’s transportation system over time and possible improvements for the future. Sponsored by the Shasta Regional Transportation Agency and produced by KIXE with assistance from Vestra Resources and Trilogy Architecture, the video will help capture the public’s imagination about possibilities for improving Downtown’s transportation system and serve as an invitation to take part in developing the City’s new Downtown Redding Transportation Plan. Viva Downtown Redding is hosting the event and there will be a short “meet and greet” period prior to the screening of the video, followed by a description of the Downtown Redding Transportation Planning effort and introduction of key City and consultant staff.