A National Main Street Organization
We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. We bring life to the heart of Redding through innovative projects, programs and partnerships. Viva encourages your involvement.
Downtown Redding projects a vibrant, friendly and healthy community, centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.
Take a Look - - and Donate to Viva's
TV News & Weather:
See what's happing Downtown and around Redding in the
Record Searchlight Entertainment Section
A Local Treasure:
Registered as an
Old City Hall -
1725 Market Street
Redding, CA 96001
Phone: (530) 243-7773
If you live outside of Northern California
Check out these great sites:
Learn More About the Main Street Model Here:
Guests of Viva Downtown stay at the beautiful Bridgehouse Bed & Breakfast.
See what people are talking about
in the latest
Available at Downtown locations.
We Love Our Volunteers!
Volunteer at a 2017 Viva Downtown Event.
Contact China Rose Morrison, Volunteer Coordinator
by calling (530) 953-9382
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Get Great Deals at 18 locations in Downtown:
State Arts Council Selects
Redding Cultural District
Partners: Shasta County Arts Council,
The McConnell Foundation, Turtle Bay Exploration Park,
Shasta Historical Society, City of Redding