If you have reached this site from somewhere out of Northern California: Check out these great sites:
TV News & Weather:
Guests & Entertainers
of Viva Downtown
events stay at the
See what's happing Downtown
and around Redding in the
Record Searchlight DATE Magazine
A Local Treasure:
Registered as an
Old City Hall -
Viva Downtown Redding
1725 Market Street
Redding, CA 96001
Phone: (530) 243-7773
A National Main Street Organization
We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. We bring life to the heart of Redding through innovative projects, programs and partnerships. Viva encourages your involvement.
Downtown Redding projects a vibrant, friendly and healthy community, centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.
Take a Look - - and Donate to Viva's
See what people are talking about in the latest issue of Enjoy Magazine, available at locations throughout Downtown
Viva Downtown Discount Cards are here!
1475 Placer Street, Downtown Redding