A National Main Street Organization

We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. We bring life to the heart of Redding through innovative projects, programs and partnerships. Viva encourages your involvement.

Join one of our Volunteer Groups
Downtown Redding projects a vibrant, friendly and healthy community, centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.

Take a Look - - and Donate to Viva's
Join & Support Program
Downtown Redding Businesses Shop, Eat, and Enjoy Downtown!
Redding News
Newspaper:
redding.com
TV News & Weather:
KRCR
Community News:
A News Cafe
The World-Famous Sundial Bridge faces Downtown starting at :  TURTLE BAY EXPLORATION PARK 
See what's happing Downtown
and around Redding in the
Record Searchlight DATE Magazine

A Local Treasure:
Registered as an
Historic Place.
Old City Hall - 
Home of
Shasta County
Arts Council.
V!VA DOWNTOWN
REDDING
1725 Market Street 
Redding, CA 96001
Phone: (530) 243-7773
See what people are talking about 
in the latest issue of Enjoy Magazine.
Available at Downtown locations.

If you live outside of Northern California
Check out these great sites:

VISIT REDDING    CITY OF REDDING

NORTHERN CALIFORNIA
TOURISM

Learn More About the Main Street Model Here:
Instagram
Guests of Viva Downtown stay at the beautiful Bridgehouse Bed & Breakfast.
We Love Our Volunteers!
Volunteer at a 2016 Viva Downtown Event.
Contact China Rose Morrison, Volunteer Coordinator
 by calling (530) 953-9382
 or by email at viva_volunteers@yahoo.com
Visit the website of one of our terrific project sponsors:
Learn About
ADOPT-A-BLOCK
Let's work together
 to make a beautiful
Downtown Redding.
Looking For Something Great? Get Yourself Some
DOWNTOWN DISCOUNT CARDS Here!
Thursday Evenings - June & July
Begins Thursday, June 2
in Downtown Redding