See what people are talking about 
in the latest issue of Enjoy Magazine.
Available at Downtown locations.
A National Main Street Organization

We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. We bring life to the heart of Redding through innovative projects, programs and partnerships. Viva encourages your involvement.

Join one of our Volunteer Groups
Downtown Redding projects a vibrant, friendly and healthy community, centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.
Take a Look - - and Donate to Viva's
Join & Support Program
Downtown Redding Businesses Shop, Eat, and Enjoy Downtown!
Redding News
TV News & Weather:
Community News:
A News Cafe
The World-Famous Sundial Bridge faces Downtown starting at :  TURTLE BAY EXPLORATION PARK 
See what's happing Downtown
and around Redding in the
Record Searchlight DATE Magazine

A Local Treasure:
Registered as an
Historic Place.
Old City Hall - 
Home of
Shasta County
Arts Council.
1725 Market Street 
Redding, CA 96001
Phone: (530) 243-7773
If you have reached this site from
somewhere out of Northern California
Check out these great sites:



Learn More About the Main Street Model Here:
We Love Our Volunteers!
Volunteer at a Viva Downtown Event. Have Fun and Meet New People. Contact China Rose Morrison, Volunteer Coordinator
 by calling (530) 953-9382
 or by email at
Guests of Viva Downtown stay at the beautiful Bridgehouse Bed & Breakfast.
Live or Work in Downtown Redding? 
Join Downtown's Nextdoor Neighborhood here.
This Holiday Season - Spread The Cheer:
Shop at and Support 
These Downtown Businesses
Great Things Happening in Downtown Redding
This Holiday Season:
See What's Up -
Downtown Holiday Events Calendar