A Main Street America Organization
We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. We bring life to the heart of Redding through innovative projects, programs and partnerships. We hope for your involvement.
Downtown Redding projects a vibrant, friendly and healthy community, centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.
Take a Look - - and Donate to Viva's
See what's happening around Redding in the Record Searchlight
1725 Market Street
Redding, CA 96001
Phone: (530) 243-7773
Learn More About our Main Street Model:
Guests of Viva Downtown stay at the beautiful Bridgehouse Bed & Breakfast.
This month at the
is home to
Redding Colt 45s
Explore Ways to Make
A Better Downtown at
California Street Labs
Many Great Things to
See and Do in the
Redding Cultural District
We Love Our Volunteers!
Volunteer at a 2019 Viva Downtown Event.
Contact China Rose Morrison, Volunteer Coordinator
by calling (530) 953-9382
Get Your 2019 Downtown Discount Card Here
Axiom Repertory Theatre Production
Opens March 14 at Old City Hall