A National Main Street Organization
We are a volunteer, non-profit group dedicated to enhancing the cultural, social and economic development of Downtown Redding. We bring life to the heart of Redding through innovative projects, programs and partnerships. Viva encourages your involvement.

Join one of ourVolunteer Groups

Downtown Redding projects a vibrant, healthy community, centered around investment and preservation. We want to protect and enhance the unique character of our city and its citizens.
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Take a Look - - and Donate to Viva's
Join & Support Program
Downtown Redding Businesses Shop, Eat, and Enjoy Downtown!
If you have reached this site from somewhere out of Northern California: Check out these great sites:
VISIT REDDING         CITY OF REDDING         NORTHERN CALIFORNIA TOURISM  
Redding News
Newspaper:
redding.com
TV News & Weather:
KRCR
Community News:
A News Cafe
The World-Famous Sundial Bridge faces Downtown starting at : TURTLE BAY EXPLORATION PARK
Guests & Entertainers
of Viva Downtown
events stay at the
HILTON GARDEN INN, REDDING
See what's happing Downtown
and around Redding in the
Record Searchlight DATE Magazine

Look for the
newest issue of
Enjoy Magazine
at
Downtown
locations.

Downtown Event Calendar
Brought to You By:

A Local Treasure:
Registered as an
Historic Place.
Old City Hall -
Home of
Shasta County
Arts Council.
V!VA DOWNTOWN
REDDING
Looking for Great Gifts?
COME DOWNTOWN
Where you can also get your
Viva Downtown
Discount Cards:

Downtown Discount Card Page
Also available at Enjoy the Store
Viva Downtown Redding
1725 Market Street
Redding, CA 96001
Phone: (530) 243-7773
Saturday May 25 - Pros and Joes Barbecue Grilldown
Thursday Nights -
June 6 through August 1
Something for Everyone at
Market Street Faire
In the Promenade