We are a volunteer, non-profit group dedicated to enhancing

the cultural, social and economic development of Downtown Redding.

Our goal is to raise $5000 to assist us on our mission of enhancing the cultural, social, and economic development of Downtown Redding.

COVID-19 RELIEF

REDEVELOPMENT

BUSINESSES

We Follow Eight Guiding Principles

Join one of our Volunteer Groups - Main Street Committees

Take a Look - - and Donate to Viva's Join & Support Program

Learn More About our Main Street Model:

Downtown Redding Snapshots

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Virtual Tour of Downtown Redding presented by Viva Downtown for Local Foods, Local Places. This was shown during a three day virtual workshop designated to create a community action plan around local food and creating a more vibrant Downtown Redding.