We are a volunteer, non-profit group dedicated to enhancing

the cultural, social and economic development of Downtown Redding. 

We Follow Eight Guiding Principles

Join one of our Volunteer Groups - Main Street Committees

Take a Look - - and Donate to Viva's Join & Support Program

Learn More About our Main Street Model:

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Virtual Tour of Downtown Redding presented by Viva Downtown for Local Foods, Local Places. This was shown during a three day virtual workshop designated to create a community action plan around local food and creating a more vibrant Downtown Redding.

Subscribe to Viva Downtown

We Love Our Volunteers!

Contact China Rose Morrison, Volunteer Coordinator 

by calling (530) 953-9382 or by email at viva_volunteers@yahoo.com

Enjoy Magazine

Downtown Details

In The Know With Joe

& The Blakedown

Viva Downtown is a

Partner Organization with

Healthy Shasta

Downtown Redding Business Watch