We are a volunteer, non-profit group dedicated to enhancing

the cultural, social and economic development of Downtown Redding. 

Take a Look - - and Donate to Viva's Join & Support Program

Learn More About our Main Street Model:

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Join us every First Friday of the Month from 5 - 8 pm, rain or shine. Park, walk, bike, or scooter visit shops, have a meal, taste local brew, get outside, support small businesses, and feel the revitalization of Downtown Redding!

Stumble on to the fun of Downtown - you may find a local band on the street or at your favorite business, live art galleries and presentations, try something new and take pictures and tag Viva Downtown on Instagram and Facebook!

Follow us!

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Virtual Tour of Downtown Redding presented by Viva Downtown for Local Foods, Local Places. This was shown during a three day virtual workshop designated to create a community action plan around local food and creating a more vibrant Downtown Redding.



Subscribe to Viva Downtown

We Love Our Volunteers!

Contact China Rose Morrison, Volunteer Coordinator 

by calling (530) 953-9382 or by email at viva_volunteers@yahoo.com

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Enjoy Magazine

Downtown Details

In The Know With Joe

& The Blakedown

Viva Downtown is a

Partner Organization with

Healthy Shasta

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Viva Downtown   

1725 Market Street Redding, CA 96001    Tel: (530) 243-7773

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© 2020 by Jacob Akana