We are a volunteer, non-profit group dedicated to enhancing

the cultural, social and economic development of Downtown Redding. 

Take a Look - - and Donate to Viva's Join & Support Program

Learn More About our Main Street Model:

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Join us every First Friday of the Month from 5 - 8 pm, rain or shine. Park, walk, bike, or scooter visit shops, have a meal, taste local brew, get outside, support small businesses, and feel the revitalization of Downtown Redding!

Stumble on to the fun of Downtown - you may find a local band on the street or at your favorite business, live art galleries and presentations, try something new and take pictures and tag Viva Downtown on Instagram and Facebook!


Summer on


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The IOOF Hall est. in 1888 is being revitalized! This building is the oldest brick structure in Redding built a year after Redding was incorporated as a city. Located on the corner of Market and Butte Street The IOOF Hall has seen many changes to our Downtown, now The IOOF Hall will be getting new paint and architectural improvements that will set the stage for our Redding Cultural District and reopened Downtown Streets.

Subscribe to Viva Downtown

We Love Our Volunteers!

Contact China Rose Morrison, Volunteer Coordinator 

by calling (530) 953-9382 or by email at viva_volunteers@yahoo.com

Enjoy Magazine

Downtown Details

The Blakedown

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Are YOU interested in hosting an event in Downtown?

Click Here

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