Committees
Redding’s Main Street
Viva Downtown is a Main Street America designated organization, and a California Main Street Alliance member.
Our approach encourages citizens, businesses and interested groups to enhance the vitality of Downtown Redding using the structure of four committees:
Find a group that interests you and come be a part of making Downtown Redding a great place!
Oversees the business and fundraising of Viva Downtown Redding as a vibrant service organization, acting as the Viva Board of Directors.
This group keeps the community informed and connected through Viva's website, social media, and print information. In this, and other ways, the Organization Committee helps to recruit and recognize volunteers.
The Group meets the third Thursday of each month at the Historic IOOF Hall in Downtown Redding.
For more information contact
John Truitt at truitt.john@sbcglobal.net
Organization
Design
The committee advocates for preservation and looks for ways to make an ever more inviting Downtown Redding with attention paid to art, design, the area's historic structures and Downtown Redding's unique history.
As a Main Street America organization, Viva is a member of the National Trust for Historic Preservation.
Historic walking tours are open to the public and tours of the Cultural District can be made by appointment.
The Design Committee meets the fourth Wednesday of each month at Noon at The IOOF Hall 1435 Butte Street.
For more information contact
Design Committee Chair Mario Montalvo
For Tours of the Cultural District contact
Viva Downtown Program Coordinator
Blake Fisher at brf1415@yahoo.com
The Downtown Collaborative members host great events in Downtown Redding each year.
The Downtown Collaborative is a partnership of several Downtown groups which hold events that promote Downtown Redding and draw thousands of people. These gatherings afford great marketing and visibility opportunities to event sponsors.
Viva Downtown assists groups and organizations that want to hold their events or projects in Downtown
For more information contact
Viva Events Coordinator:
Promotion
NEW DEVELOPMENT is taking advantage of:
the economic and social vitality of Downtown Redding. We encourage people and groups to locate and grow their business. We are seeing new residents in Downtown which has excellent, established infrastructure and public service capacity.
In 2017, we completed a new Transportation Plan.
In 2018, we updated the Downtown Specific Plan.
In 2019, we made a new Downtown Parking Plan.
In 2021, Market Street Re-established.
In 2022, 4 Blocks of Parking Lots turned into Mixed Use Development, Over 300 New Residents in Downtown Core
Things are happening Downtown!
For Downtown Businesses go to: