Respect, Representation and Responsibility

May 28

Viva Downtown – Adopted 2022

Viva Downtown is committed to fostering a welcoming, inclusive, and equitable organization that

reflects and serves the full diversity of Downtown Redding and the surrounding community.

Diversity, equity, inclusion, and accessibility are essential to effective, people-centered

downtown revitalization and to the long-term success of the Main Street program.

Viva Downtown recognizes that equitable participation and shared leadership strengthen

organizational decision-making, community trust, and program impact.

Viva Downtown maintains open, transparent pathways for all volunteer participation,

supported by clear role descriptions and intentional outreach that encourages

involvement from historically underrepresented individuals and groups.

Viva Downtown designs programs, meetings, and volunteer opportunities to reduce

barriers to participation by considering accessibility, timing, location, and flexibility, and

will prioritize ADA-accessible venues and reasonable accommodations upon request

whenever feasible.

Viva Downtown expects staff, Board members, volunteers, and partners to engage in a

respectful, collaborative, and inclusive manner. Discrimination or exclusion based on

race, ethnicity, gender, age, disability, sexual orientation, religion, socioeconomic status,

or background is not tolerated.

Viva Downtown will strive to ensure that its programs, partnerships, and communications

reflect and celebrate the diverse people, histories, cultures, and businesses of

Downtown Redding, including voices and stories that have historically been

underrepresented.

Viva Downtown will regularly reflect on participation and engagement to identify gaps

and opportunities for broader inclusion, and will use community feedback to inform

improvements to outreach, onboarding, and program design.

For more information click here.